Electronic Arts has started its campaign for the 2015 holiday season with the release of one of its core franchises: Madden NFL 16. On August 25, EA launched this year's edition of North America's most popular sports franchise, with enhanced graphics, game-play, and some new features to attract more gamers. Will Madden NFL 16 be the first of the core titles to revive software sales? EA's stock went up by nearly 7% a week after the release of the game.
Can EA's Madden NFL 16 Provide A Blockbuster Start To the 2015 Holiday Season?
Forbes - 16 Sep 2015 21:37
Electronic Arts has started its campaign for the 2015 holiday season with the release of one of its core franchises: Madden NFL 16. On August 25, EA launched this year's edition of North America's most popular sports franchise, with enhanced graphics, game-play, and some new features to attract more gamers. Will Madden NFL 16 be the first of the core titles to revive software sales? EA's stock went up by nearly 7% a week after the release of the game.
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